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Director of Product Marketing

Lever

This is a Full-time position in Chicago, IL posted February 23, 2021.

n n nn StackAdapt is looking for an experienced product marketer to join our growing Marketing team and lead the product marketing discipline.

If you have a passion for both the adtech industry and for Business-to-Business (B2B) software solutions, along with the ability to grasp and translate technical capabilities into benefits, then keep on reading!  nn nn As the Director of Product Marketing you will be responsible for leading the creation and development of strategic product and solution Go-To-Marketing (GTM) campaigns and programs to drive the continued growth of StackAdapt.

nn nn We have many stories to tell about the rapidly changing world of digital media advertising, our customers, and how we’re helping marketers level up the performance of their campaigns to drive business outcomes.

We’re looking for an expert who can deeply understand our buyers, our product and create strategies that effectively solve the pains of our market.

You will be working closely with our demand gen, content, sales, product and customer success to drive market share leadership and retention.

Strong communication and organization skills are essential to this role.

We’re a high growth software company so you need to be able to execute high quality deliverables under tight deadlines.

You must be agile to create and execute strategies that capitalize on changing market conditions and integrate new market data that you generate.

nn nWe’ll be reaching out to candidates that have:n A degree in marketing, business or relevant on the job experience 7-9 years of experience in marketing, product marketing or sales enablement roles with proven results Led teams of product marketers to deliver exceptional results the drive the business forward Huge bonus if you’ve marketed adtech or martech solutions!

Minimum 5 years of product marketing experience in the software technology industry Demonstrated ability to craft customer-facing messaging and positioning of technology solutions Experience in creating a variety of sales tools that support revenue generation A strong grasp of current marketing strategies and best practices Ability to effectively communicate and present information to a wide range of audiences nSome things you can expect to have accomplished within your first year:n Establish understanding and empathy for our target market’s challenges and the value of solving those challenges — be the voice of the market internally Drive GTM initiatives including enablement materials and external presentations for the StackAdapt programmatic advertising platform Level up sales and marketing enablement by continuing to communicate and enhance the value proposition of the products to the sales team and develop/refine the sales tools that support the selling process of our products and solutions Lead cross-functional teams to successfully launch products, create sales tools and collaterals, and drive growth Acquire deep customer knowledge through market research, persona, segmentation analysis, customer interviews and internal business metrics Be the expert in the most current product marketing processes and techniques to deliver value to the business.

Develop product marketing innovations in our business and become known as an expert in the industry Will proactively contribute to demand generation plans and content marketing plans, ensuring funnel content and outreach is aligned clearly to defined value propositions About StackAdapt nn StackAdapt is a self-serve programmatic advertising platform used by North America’s most exceptional digital marketers.

This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience.

Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory and publisher partners.Ranking a high performer by G2 Crowd in the DSP category for four consecutive years, StackAdapt is also recognized as a LinkedIn Top Startup in 2019.

nn nn We’ve been recognized for our high performing campaign conversion rates, award winning customer service, and innovation by numerous industry publications including: nn nn StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe.

We are an equal opportunity employer and we are happy to work with applicants requesting accommodation at any stage of the hiring process.

We welcome and encourage anyone and everyone to apply.

nn n n

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