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Director, Growth Hacking – Digital Office (Remote, Boston Pr

Harley-Davidson Motor Company

This is a Full-time position in Chicago, IL posted March 5, 2021.

Auto req ID: 8466 
Title: Director, Growth Hacking – Digital Office (Remote, Boston Preferred)) 

Location: Remote, Boston preferred
Job Function: Digital
Company: Harley-Davidson Motor Company 
Full or Part-Time: Full Time 
Shift: SHIFT1 

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

This role will be remote. Ideally, candidates will be located in Boston or New England.

Reporting the Chief Digital Officer, the Director of Growth Hacking is a proven leader who will lead the digital marketing strategy for Harley-Davidson across all our Omni-channel initiatives. We’re seeking a creative, detail-oriented go-getter, a strategic and analytical, thinker. As Director of Growth hacking you will drive measurable and quantifiable results leveraging your deep expertise in attribution. You relish attracting and leading a team for our iconic brand. A strategic partner, you excel in setting your vision and rallying the organization to execute and achieve our goals. You are also not afraid to roll up your sleeves and truly understand the story the data is telling.

In your role Director of Growth Hacking, you will:
• Attract, develop, and retain a talented team and ensure the people, process and tools are aligned and integrated to enable excellence
• Drive vision and integrated channel strategies for growth marketing efforts across paid acquisition and SEO to exceed targets
• Deepen HD’s understanding of customer path to conversion and collaborate with Brand to optimize paths in line with audience strategies
• Improve creative testing methodologies across all Digital channels
• Drive innovation by influencing teams across the organization to push the limits of Digital strategy
• Leverage your domain expertise, test design skills, stakeholder management, and creativity to develop an omni-channel, full funnel strategy
• Manage digital agencies and determine methodologies to increase capacity
• Evaluate and develop tooling and automation alongside the Product team

The successful Director of Growth Hacking should have:
• BS/BA preferred, with a specialty in Business or Marketing
• Requires at least 12 years of experience managing Digital ad campaigns, including paid search, paid social, and YouTube, ideally for a B2C brand in growth/retention marketing (Minimum of 5 years management experience) 
• Deep experience with A/B testing, incrementality testing, and sophisticated measurement techniques and attribution models
• Highly innovative experience integrating efficient Direct Response campaigns with sophisticated brand messaging and audience strategies
• Rigorous creative testing methodology and ability to communicate findings to in-house creative team in a way that leverages creative to improve channel performance
• Strong ability to communicate across the organization including CxO level

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson here .

Applicants must be currently authorized to work in the United States.

Direct Reports: Yes 
Travel Required: 0 – 10% 
Visa Sponsorship: This position is not eligible for visa sponsorship 
Relocation: This position is not eligible for relocation assistance 

Nearest Major Market: Chicago
Job Segment: Manager, Developer, Web Design, SEO, Management, Technology, Creative, Marketing

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