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Digital Analytics Manager

US Cellular

This is a Full-time position in Chicago, IL posted February 13, 2021.

Digital Analytics Manager – OPE000791

Summary
Manages ecommerce and website reporting and performance analyses to measure the effects of U.S. Cellular website properties online and in stores. Proactively identifies critical business questions, conducts analyses, and translates the data into significant information to get results.
Job duties and responsibilities

  • Builds reports, dashboards and ad-hoc analysis based on data from various platforms (e.g. Google Analytics, Big Query, Cognos and others)! Draws meaningful insights and “story” from the raw data, provides optimization recommendations based on the data, builds presentations with consumer and web user experience insights to share with key partners.
  • Proactively identifies critical business questions and analyses, conducts analysis related to a range of outstanding business questions, interprets the data in a meaningful way, and translates the information into “marketer-friendly” results
  • Conducts investigate analysis using Google Analytics and other data sources! Assists in third party analytic vendor selection, development and management of contracts/Statements of Work and budgets, leads day to day vendor communication and management
  • Leads all aspects of the creation of comprehensive implementation plans, site tagging and data layer implementation in partnership with ecommerce team and external analytics vendor to ensure accurate data collection
  • Leads regular website scans to identify tagging and site performance issues, works with internal ecommerce team and external vendors on resolving issues in a timely manner
  • Reviews and streamlines reporting approach and standards across ecommerce and digital marketing, including both internal and external groups
  • Defines and leads the strategy, development and implementation of a/b and multivariate testing programs to optimize company-wide ecommerce KPIs and improve business outcomes
  • Drives implementation of large analytic platforms and projects in partnership with ecommerce and other teams
  • Works with digital marketing and ecommerce leadership in a consultative capacity, provides domain expertise support for web analytics
  • Owns relationship with all U.S. Cellular marketing analytics departments; partners with internal analytics and information technology groups to ensure ecommerce data is incorporated in enterprise-wide reporting
  • Leads operational improvements to analytics platforms to improve the business
  • Investigates/is responsible for the assessment/trial of emerging analytics platforms and makes recommendations for adoption

Required qualifications

  • Bachelor’s degree
  • 5+ years of analytics experience with responsibility for reporting and analyzing data in a fast-paced business environment
  • 3+ years of ecommerce and web analytics experience, including deep proficiency with at least one major web analytics platform (e.g. Google Analytics, Adobe Analytics etc.)
  • Sophisticated proficiency with Microsoft Office including Excel and PowerPoint
  • High attention to detail and quality of analytic outputs
  • Excellent oral and written communication skills
  • Experience working with multi-functional teams across multiple layers of an organization from senior leadership to frontline

Preferred Qualifications

  • Degree in mathematics, statistics, economics, finance, business, computer science or related subject area preferred; advanced degree in related subject area a bonus
  • Prior exposure to tagging and data layer implementation is strongly preferred; familiarity with UTM tagging, Google Tag Manager or similar tools
  • Hands on experience with Tableau and SQL is strongly preferred
  • Statistical background is preferred
  • Ecommerce/omni-channel retail experience preferred, Telecom industry experience is a plus

Job : Operations

Location(s) : Illinois-CHICAGO_IL

U.S. Cellular® is an EEO employer and gives consideration to qualified applicants without regard to race/color/age/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status, pregnancy or genetic information.

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