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Brand Manager Innovation

Lack + Daily Marketing Recruiting Experts

This is a Full-time position in Chicago, IL posted February 13, 2021.

nn Our client is the largest family-owned, privately held ice cream processor in the United States, producing more than 900 ice cream and frozen novelties treats.

Ice cream enthusiasts can find their favorite products in grocery, convenience and club stores, on mobile vending trucks and in food service settings.

Located in Chicago, Illinois, the company is seeking a tenured Brand Manager Innovation to join its team.

This marketer will be responsible for facilitating a group of experts to create and build disruptive, differentiated new products to lead company growth.

This individual must leverage new tools and capabilities to predict future consumer trends in combination with in-depth manufacturing expertise to identify unique, valuable ways to create products.

Prior CPG experience developing and commercializing new products, with a track-record of breakthrough/new world innovation, is REQUIRED.nn nn n nn nn Job Duties Include:nn Lead innovation sprint from beginning to end Facilitate and lead a company of experts in creating and building disruptive, differentiated new products that will lead the growth of the company Guide team members from every function and external agencies through intense agile projects; facilitate the process of immersion, trend identification, insight development, ideation, product development, manufacturing assessment, financial and business case analysis Serve as an excellent communicator across all mediums Immerse in consumer behavior and advanced analytics to discern underlying needs, insights and desires that represent white space for innovation Channel creativity to build remarkable new products that meet consumer needs in a differentiated way Develop retail partnerships to test new ideas with speed and iteration

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