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Assoc. Director, Media Analytics

Bissell

This is a Contract position in Chicago, IL posted January 13, 2021.

POSITION SUMMARY:

The Assoc. Director of Media Analytics will be accountable for furthering the organization’s measurement strategy for all media platforms.  This position will focus on understanding the interplay between digital and -traditional media platforms and will play a key role in maximizing the return on investment of all advertising efforts.  The individual will report to the Director of Paid Media, but will work closely with Sales, Product Marketing, Marcom , and external agency partners.

As an Associate Director, you will be an integral part of our Media Planning team and be responsible for developing and managing a framework for cross-media measurement. In this role, you will use your knowledge of Media Analytics, Data Visualization and Relationship Management to develop recommendations and present actionable insights to the team. The ideal candidate will be passionate about growing talent and continuously expanding their own skillset and nurturing that of their team!

POSITION PROFILE             

  • Develop strategy and lead team measurement for all omni-channel and DTC digital advertising.  Establish KPI & measurement goals and how to achieve them.  Analyze results and recommend further opportunities to gain both media efficiency and efficacy.
    • Work with Director of Paid Media to develop strategic measurement plans to drive growth across paid media channels.
    • Collaborate with Director of DTC to ensure the website experience and all organic/owned marketing efforts successfully convert users into buyers.
    • Collaborate with the Marcom team to ensure creative is evolving and resonating with consumers.
  • Provide measurement thought leadership to the Sales team, Product Marketing and executive leadership.
    • Work with the Sales team and PM’s to proactively seek opportunities to assist the teams in the measurement of shopper initiatives, pricing promotions and digital/traditional media elements, etc.
    • Educate marketing associates on measurement opportunities and approaches.
    • Work closely with retail sales teams to align and coordinate retail advertising programs (search, display, etc.) to:
  • Minimize the risk of conflict between retail & DTC sales channels.
  • Operationalize insights and media optimizations leveraging all available data sets – i.e. digital platform, B.com web, retail brick & mortar POS, retail.com POS, creative testing, etc.
    • Work with Director of Paid Media and Sales leadership to define an approach to ensure retail POS data is as robust as possible for analysis.
    • Oversee collection and analysis of all digital media analytics, with a focus on actioning relevant insights informed.
    • Define process for continuous testing and learning across all channels
    • Vet all new Retail Customer opportunities for increased measurement and data.
    • Work with the Marcom team and external agencies to interpret digital attribution data, action emerging insights, and operationalize attribution model learning across all marketing activities

  • Work with Product Marketing to uncover insights from behavioral data collected via upcoming IoT devices, as well as current market research – i.e. NPS data, IPSOS, etc.
  • Collaborate with Product Marketers and the Media team to create, implement and manage omnichannel campaigns measurement frameworks across retail, DTC & Brick and Mortar.
  • Leverage strong knowledge of tools and systems to design and manage measurement projects; Generates and delivers strong insights based on results.
  • Maximize the interplay impact/build of those tactics with direct media.


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