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Aon: Senior Demand Generation Specialist

Aon

This is a Full-time position in Chicago, IL posted May 1, 2021.

Senior Demand Generation Specialist, Human Capital Solutions at AonAre you someone who loves creating, deploying, measuring and refining marketing campaigns?

Are you passionate about demand generation and equally excited to contribute to a multi-million-dollar growth marketing engine?

If so, we encourage you to explore the open opportunity below!Aon is hiring a senior demand generation specialist to support growth marketing programs for our human capital solutions business.Why build a career with us?Aon colleagues empower results for our clients, communities and each other every day.

We make a difference, work with the best, own our potential and value one another.

This is doubly true in our human capital solutions business, where we extend the same mindset to more than 8,000 client organizations every year to help them make better workforce decisions.

To learn more about the colleague experience at Aon, click here, and to explore our human capital capabilities, click here.In this role, you will have the opportunity to work in close partnership with members of our marketing, sales and sales operations teams to build, execute, lead and monitor demand-focused marketing campaigns designed to drive revenue for our products and services.

We are looking for a candidate who exhibits the ability and desire to become a technical expert in our marketing automation tools, ensure data synchronization between our systems, and develop an understanding for our business needs to both optimize campaign results and maximize lead flow.What will your primary responsibilities be?Set up, test, track and optimize email campaigns in our marketing automation platform (MAP)Contribute to campaign-planning discussionsDevelop and build campaign lists using our client relationship management (CRM) and MAP systems, and ensure lists are targeted and adhere to privacy policiesCreate and modify HTML and CSS code to accurately render email communications on all devices and browsers, while using best practices to avoid spam trapsStay current with email delivery best practices to maximize inbox placement and responsivenessTrack, measure and report on global campaign performance using agreed-upon metrics, analyze gaps and action plans to course-correct as campaigns Develop persuasive copywriting and messaging; in time, you will learnhow to communicate complex concepts using direct and simple writing to improve engagement and drive action by prospectsSupport change management and technology integration projects within our business and across solution lines at AonCreate and maintain job aids for sales and marketing colleagues, including how-to and process documentsWhat experience is required for this role?2+ years of experience in a B2B marketing environment using Marketo and/or Eloqua as your MAP, and Salesforce and/or Oracle as your CRMSome experience in a B2B marketing environment focused on commercializing data-as-a-service, software-as-a-service, and consulting services to C-suite and human resources (HR) buyersSome experience with one or more of the following marketing and sales technology tools: CB Insights, Cvent, DocuSign, Domo, Google Analytics, InsideView and Kentico CMSAbility to prioritize and manage multiple projects or campaigns at the same time in a fast-paced, deadline-driven environment across different time zonesAbility to demonstrate effective listening, information-gathering and empathy skills to uncover business needs and define effective deliverablesHow will your skills help you be successful in this role?Your acumen for understanding and communicating complex processes and tools will help you learn quickly and prepare you to grow and advance quickly on our teamYour commitment to quality and attention to detail will make you a trusted partner for marketing and business leadersYour curiosity will lead you to proactively explore data and trends to uncover ways our marketing programs and business can improveWhat we offer:You will receive a competitive total rewards package, access to career development and technical training when relevant to your role, and the opportunity to grow on a highly collaborative team.About Aon:Aon plc (NYSE:AON)is a leading global professional services firm providing a broad range of risk, retirement and health solutions.Our 50,000 colleagues in 120 countries empower results for clients by using proprietary data and analytics to deliver insights that reduce volatility and improve performance.

To learn more visit aon.Com.By applying for a position with Aon, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Aon’s employment policies.

Background checks may include some or all of the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, fingerprint verification, credit check, and/or drug test.

You will be notified during the hiring process which checks are required by the position.Aon provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, or domestic partner status.

Aon is committed to a diverse workforce and is an affirmative action employer.DISCLAIMER:Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

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