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VP, Institutional Marketing


This is a Full-time position in Chicago, IL posted February 25, 2021.

VP, Institutional Marketing

Chicago, IL, USA

Charlotte, NC, USA

New York, NY, USA

Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at

Marketing Relationship Mgmt
Develops and executes multiple media communications programs to promote product and organizational presence in marketplaces consistent with organizational objectives.

Key Responsibilities and Duties

  • Gathering, analyzing and reporting information on industry, customer and competitive activities as well as market structure and trends and financial performance.
  • Directing promotion programs combining advertising with purchase incentives to increase sales.
  • Coordinating market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.
  • Overseeing planning groups to select communication media, e.g., radio, television, newspapers, magazines, Internet, or outdoor signs, to disseminate advertising.


  • 5 Years Required; 7 Years Preferred
  • University (Degree), Preferred

Physical Requirements

  • Physical Requirements: Sedentary Work

Career Level

Required Qualifications:

  • Five years of related asset management marketing experience
  • Five years knowledge of investment products
  • Five years knowledge of the institutional investor audience and sales process
  • Five years of experience with a track record of executing marketing initiatives with measured results
  • Five years of experience being a team player with strong collaboration skills and ability to build relationships and influence across a large matrixed organization and with sales leadership

Preferred Qualifications:

  • Bachelor’s degree in a related field
  • 7 years or more of related asset management marketing experience
  • Knowledge of investment products required, alternative asset classes a plus
  • Ability to excel in a fast-paced, rapidly changing, deadline driven environment
  • Ability to lead the development of product and thought leadership marketing campaigns and projects aimed at building institutional and investment brand and utilizing traditional as well as segmentation, marketing automation, and digital paid, earned and owned methods
  • Ability to collaborate with distribution partners to develop and maintain segment-specific marketing strategies and initiatives across dedicated Publics, Corporates, Foundations and Endowments, Insurance, Taft Hartley and Family Office segments
  • Ability to lead institutional investor research initiatives through survey development, thought leadership and integrated promotion
  • Ability to direct digital client experience across web properties in support of institutional client thought leadership, product and segment marketing plans
  • Ability to direct thought leadership development in support of segment and product marketing and capital raise efforts
  • Experience utilizing marketing technology tools such as email automation systems, workflow tools, social content platforms, etc.

Minimum Pay: $99,000.00

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary .

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here .

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. 

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: 

Phone: (800) 842-2755


For residents of California, please click here to access the TIAA CA Applicant Privacy Notice.

For residents of the EU / UK, please click here to access the EU / UK Pre-employment Notice.

For all other residents, click here to access the Applicant Privacy Notice.

Posted 3 Days Ago

Full time


About Us

TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.

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