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SEO Content Marketing Specialist

Fidelity Life

This is a Full-time position in Chicago, IL posted March 5, 2021.

nn Who we are: nn nn Fidelity Life is a leading provider of financial security for middle market consumers.

With a history of innovation, the company is redefining the life insurance industry with patented products and processes.

Fidelity Life pioneered the use of predictive analytics to streamline the new business process and revolutionize the speed with which policies can be issued.

Established in 1896, Fidelity Life enjoys a long track-record of success and continues to build its reputation of sound fiscal management and customer-focused innovation.nn nn nn nnIn concert with Fidelity Life, eFinancial is an online and call-center-based insurance agency with a proven direct-to-consumer life insurance model.

Using a proprietary and patented sales technology platform, eFinancial operates call centers in Chicago, IL; Seattle, WA; and Tempe, AZ.

eFinancial’s licensed agents and representatives reach thousands of consumers each day to help meet their unique life insurance needs
– often with just a single phone call.

To complement this channel, the company recently expanded to offer an entirely digital purchase experience.nn nn nn nnTogether, Fidelity Life and eFinancial are revolutionizing the life insurance industry to make life insurance more accessible and affordable for everyday Americans.

With an integrated marketing, product manufacturing, and controlled distribution system, the enterprise is uniquely positioned for growth.

nn nn n nn nn What the job looks like: nn nnThe Digital Marketing & Experience team at Fidelity Life and eFinancial is looking for an SEO Specialist to contribute to our growing direct-to-consumer business.

Reporting to the Manager of Digital Marketing, the SEO Specialist will work closely with the rest of the digital marketing team including, digital analytics, creative and UX, and our external agency partners in order to help increase the size and profitability of our organic search channels.nn nn n nn nnThe SEO Specialist will assist in the execution of a comprehensive SEO strategy, optimizing traffic, improving website conversion, and helping to maximize organic lead generation and online sales activity.nn nn n nn nnIn addition to supporting SEO efforts, the Digital Marketing Specialist will have the opportunity to work cross-functionally on various marketing projects.

This is a new role on a growing team with excellent experiential and career growth prospects for the right candidate.nn nn n nn nn What you will contribute:nn Assist with the execution of our SEO strategies, in concert with agency partners, by monitoring keywords and rankings, organic traffic, and organic lead generation to find areas for continuous growth and improvement Partner with agency and internal digital analytics teams to analyze performance data across entire SEO funnel to link performance back to SEO strategy and tactics Help facilitate the development and approval of content assets including blogs, long-form page content, graphics and video.

Work with subject matter experts across the enterprise to ensure content accuracy and impact.

Partner with Legal and writers to edit as needed, and file final versions on shared network Conduct competitive website and industry reviews to inform SEO content plans: identify and present recommendations on opportunities to further strengthen SEO results Stay abreast of the ever-changing SEO landscape to ensure we keep pace with algorithm updates and other technical SEO considerations Support continuous testing of website experiences through A/B and multivariate testing tool to maximize organic conversion rates.

Assist in results analysis and identification of actionable opportunities and best practices to improve response and conversion performance nn n nn nn What you should bring to the table: nn Bachelors in Marketing or equivalent degree with 3-5+ years of SEO experience required in insurance, financial services, or performance marketing sectors.

Life insurance subject matter strongly preferred Proven SEO experience and a track record of success growing organic search traffic and conversions Demonstrated knowledge and experience with all aspects of on-page, off-page and technical SEO Experience with content research and analysis including competitive Exceptional written communication skills applied to consumer-facing communications (e.g., website content, blogs, infographics, etc.).

Strong attention to detail, editing, and fact-checking to ensure quality communications Solid understanding of performance marketing, lead generation, and online customer acquisition Knowledge of and experience with SEO platforms including Google Search Console, SEMrush, MOZ, Ahrefs etc.

Experience with Google Analytics, Tag Manager a plus Passionate about data and analytics to present results in a clear and logical manner, and glean insights for continuous growth and improvement Advanced MS Office proficiency including Excel and PowerPoint.

Experience with data visualization tools like PowerBI, Tableau, and Google Data Studio a plus Strong project management skills and ability to organize and manage concurrent projects/workstreams Design and graphic arts capabilities a plus Thrives in a fast-paced, collaborative, and results-driven environment A curious mindset which is constantly asking “why” and “so what” to improve performance and identify new opportunities nn n nn nn n nn nn Efinancial LLC, Fidelity Life Association, its parents subsidiaries and affiliates (collectively “The Company”) are equal employment opportunity employers.

We adhere to a policy of making employment decisions without regard to race, color, religion, sex, sexual orientation, national origin, citizenship, gender identity, marital status, age, disability or any status protected by law.

We assure you that your opportunity for employment with this Company depends solely on your qualifications.

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