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Senior Marketing Analyst

Calculated Hire

This is a Full-time position in Chicago, IL posted February 12, 2021.

nn Sr.

Manager, Marketing Analytics nn nn Northfield, IL (Currently working from home due to COVID-19) nn nn 6 Month Contract-to-Hire nn nn 6+ years of experience nn nn nn nn DESCRIPTION OF ROLE nn nnThe Sr.

Manager, Marketing Analytics is responsible for turning marketing data into metrics-driven value propositions and campaign strategy.

This person is involved at all stages of marketing campaignsnn Pre-campaign analysis of the market, customer, and analogue projects to structure the problem, persona, and best practices Campaign creation of materials, sales force information, and customer activity that are provided to sales to help shorten the sales cycle Campaign optimization of tactics based on real-time metrics from the advertising and marketing automation platforms Post-campaign analysis of the overall success of the program, best practices from tactics, and case study for other product divisions and segments to use.

nn n nn nnThis position reports to the Senior Director of Integrated Marketing.

This position has no direct reports but is continuously working with division, sales, and marketing leadership as a thought leader to develop and codify the best ways to shorten the sales cycle.nn nn n nn nn SPECIFIC RESPONSIBILITIES nn nn Pre-Campaign Planning nn Identify data from divisions about market, competitors, and customers to shape campaign brief Identify analogue projects from past marketing initiatives and pull relevant insights to shape campaign Determine KPIs for the campaign based on the business problem that directly tie to ROI Recommend benchmarks for KPIs based on past campaigns or industry best practices Develop reporting dashboards and cadence for campaign performance Work with sales and division leadership to develop a ”Qualified Lead” definition that is the signal or threshold to hand a lead over to sales Utilize SEO and SEM related data to determine execution nn Campaign Performance Analysis nn Monitor performance metrics during the campaign to highlight pivot opportunities for better results and return on investment Create a model that ties leads to sales cycle performance Provide ”Quick-Hit” summaries for smaller-scale tactics like email blasts and small paid campaigns Transform data insights into digestible presentations for leadership teams nn Campaign Sales Force Effectiveness nn Develop useful information based on marketing data that can be handed to sales to indicate customer interest in the deal Develop and refine score thresholds based on the unique needs of the business to automate activity handed over to sales Tie marketing campaign metrics to sales revenue Develop ”dossiers” for Enterprise Brand marketing that show corporate sales all the activity across the account that customers and prospects are taking Continually test and refine options to present sales with the most relevant information based on marketing activities nn Post Campaign Analysis nn Pull data from all the tactics to assess the impact of the campaign on the business objective Determine ROI on campaigns and marketing strategy Determine efficacy of individual tactics based on their role within the marketing mix Develop compelling presentations that recap the campaign to be shared with business sponsors and also used as a case study for future projects Maintain and manage a library of case studies for teams looking for information nn n nn nn QUALIFICATIONS (KNOWLEDGE, SKILLS, ABILITIES) nn Bachelor”s degree B2B Marketing Experience Strategic thinker A natural curiosity to ask ”Why?” and answer ”So What?” Outstanding team player and positive attitude Ability to tell stories with data in a way that helps people understand complex data Hands-on experience with Google Analytics, Marketo, Microsoft Excel, Ad Platforms (e.g.

Facebook, Google, etc.) Nice to have: Adobe Analytics, Tableau nnby Jobblenn

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