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GE Healthcare: Digital Marketing Automation Specialist

GE Healthcare

This is a Full-time position in Chicago, IL posted January 12, 2021.

Job description:Job Description Summary GE Healthcare is looking for an experienced, highly motivated and detail-oriented individual to join the Digital Marketing team as Digital Marketing Automation Specialist.

The ideal candidate has a strong background in B2B Marketing and will be part of a team responsible for developing and executing digital campaigns to drive lead generation and acceleration of revenue growth.

GE Healthcare is a leading global medical technology and digital solutions innovator.

Our mission is to improve lives in the moments that matter.

Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.Required profile:Key Responsibilities: Responsible for daily hands-on work including email builds/sends, landing pages, dynamic content, A/B tests, list imports and database management that will generate qualified leads that ladder to revenue Follow marketing automation processes including workflow documentation and QA testing to improve efficiency and reduce risk of human error Manage the performance and effectiveness of campaigns within context of the overall objectives and KPIs, and pivot the strategy, channel or tactic as needed to achieve results In conjunction with the Marketing Analytics team, analyze and report on progress to achieving objectives by tracking KPI’s across all campaigns, glean meaning from the data and proactively advise on how to improve results Drive continued innovation and best practice implementation and regularly share knowledge with the broader team Stay up to date with the latest mar-tech, marketing automation and email marketing best practices Qualifications: Bachelor’s Degree in Marketing, Business Administration or related field 2 +years of experience in Digital Marketing, B2B/Product Marketing, or related field 2+ years of experience as a Marketo power user (Marketo certification preferred) Working knowledge of Salesforce as an integrated CRM platform Working knowledge of HTML/CSS Experience developing strategies and executing B2B campaigns, managed in accordance with industry best practices Proven track record of simultaneously managing and delivering revenue growth and funnel acceleration from various multi-tactic campaigns and lead nurture programs Advanced Excel skills with ability to interpret and develop quantitative analyzes and reports Strong organizational and project management skills with ability to prioritize based on business outcome Strong preference towards looking to automation and machine-learning solutions for efficiency and performance Excellent verbal, written and presentation skills, including working with global teams and time zones Company description:GE (NYSE:GE) drives the world forward by tackling its biggest challenges.

By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely.

GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE’s mission and deliver for our customers.

www.Ge.Com GE offers a great work environment, professional development, challenging careers, and competitive compensation.

GE is an Equal Opportunity Employer.

Employment decisions are made without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law.What we offer:GE offers a great work environment, professional development, challenging careers, and competitive compensation.

GE is an Equal Opportunity Employer.

Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening.

Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

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